Nice to meet you. I’m Erin.
I’m an Executive Producer and Creative Lead for content campaigns.
I’ve always loved stories. As a child I would hide under my covers with a flashlight, reading late into the night.
I’m now an Executive Producer and Creative Content Lead for some of the biggest brands in the world - a great story still keeps me up at night.
I’m also obsessed with data. Over the years I’ve developed a right-brain/left-brain approach to storytelling that blends creativity with analytics.
In an ever-changing digital landscape where platforms and algorithms are rapidly changing this approach consistently delivers exceptional ROI to my clients.
I specialize in creating and executing multi-format video & content campaigns that increase brand lift, drive sales growth, win awards, raise money, and advocate for positive change in our world.
I also lecture on the topic of branded content and social impact storytelling.
If you’d like to chat about content or work together please send me a note!
Branded Docs
Upworthy & The Packard Foundation
Executive Producer & Director
A MIT research lab’s breakthrough could make cancer detection as simple as a pregnancy test.
Upworthy & Maybelline
Showrunner (Creative Lead)
She turned her own invisible pain into artwork and inspired millions with her story.
Box Tops 4 Education & Black Men Teach
Executive Producer
After the death of George Floyd Black male teachers in Minnesota are changing education.
Educational
New_Public: Connect
Executive Producer & Director
This series was created to educate developers on how build more inclusive online spaces.
Caltech & The National Science Foundation
Executive Producer
Stephen Hawking and Zoe Saldaña star in this short film about quantum physics.
Lenovo: Tips Tricks & Hacks
Executive Producer & Director
A series addressing Lenovo’s most asked about tech support issues, all explained by regular users.
Celebrities & Influencers
Rosé Roundtable with Zoe Saldaña
Executive Producer
Zoe Saldaña, Jamie-Lynn Sigler & Genesis Rodriguez discuss challenges they’ve faced standing up for themselves in Hollywood.
Remi Cruz Recycles with Garnier & Upworthy
Showrunner (Creative Lead)
Influencer Remi Cruz takes viewers through her morning routine as she educates the audience on how to recycle beauty products.
Awestruck & The Kelly Rowland Channel
Executive Producer & Director
Following her best selling book on motherhood, Whoa Baby, Kelly Rowland launched a YouTube channel on modern motherhood.
GFX & Animation
Box Tops 4 Education: Learn Together
Executive Producer
A series of stop motion social media videos to educate users on how to help schools in need.
Garnier: The Journey of a Shampoo Bottle
Showrunner (Creative Lead)
This animation shows viewers how recycling shampoo bottles can turn them into green gardens.
New_Public: The Light
Executive Producer
An inspiring anthem video for developers dreaming up a diverse, community-serving, anti-oppressive public-spirited tech future.
Advocacy & Politics
ACLU Michigan
Producer & Creative Director
Influencer partnerships with ACLU of Michigan and Leah Vernon to get out the vote for the 2024 Elections.
California Arts Council & The Actors’ Gang Prison Project
Executive Producer & Director
A 7 part public will campaign that increased arts funding in CA by over $10 million annually. This video was also instrumental in leading prison reform and has been screened at the White House and in parole hearings.
Brad Schneider for Congress
Producer
A 30 second digital ad to re-elect Brad Schneider for Congress.