Nice to meet you. I’m Erin.

I’m an Executive Producer and Creative Lead for content campaigns.

I’ve always loved stories. As a child I would hide under my covers with a flashlight, reading late into the night.

I’m now an Executive Producer and Creative Content Lead for some of the biggest brands in the world - a great story still keeps me up at night.

I’m also obsessed with data. Over the years I’ve developed a right-brain/left-brain approach to storytelling that blends creativity with analytics.

In an ever-changing digital landscape where platforms and algorithms are rapidly changing this approach consistently delivers exceptional ROI to my clients.

I specialize in creating and executing multi-format video & content campaigns that increase brand lift, drive sales growth, win awards, raise money, and advocate for positive change in our world.

I also lecture on the topic of branded content and social impact storytelling.

If you’d like to chat about content or work together please send me a note!

Branded Docs

Upworthy & The Packard Foundation

Executive Producer & Director

A MIT research lab’s breakthrough could make cancer detection as simple as a pregnancy test.

Upworthy & Maybelline

Showrunner (Creative Lead)

She turned her own invisible pain into artwork and inspired millions with her story.

Box Tops 4 Education & Black Men Teach

Executive Producer

After the death of George Floyd Black male teachers in Minnesota are changing education.

Educational

New_Public: Connect

Executive Producer & Director

This series was created to educate developers on how build more inclusive online spaces.

Caltech & The National Science Foundation

Executive Producer

Stephen Hawking and Zoe Saldaña star in this short film about quantum physics.

Lenovo: Tips Tricks & Hacks

Executive Producer & Director

A series addressing Lenovo’s most asked about tech support issues, all explained by regular users.

Celebrities & Influencers

Rosé Roundtable with Zoe Saldaña

Executive Producer

Zoe Saldaña, Jamie-Lynn Sigler & Genesis Rodriguez discuss challenges they’ve faced standing up for themselves in Hollywood.

Remi Cruz Recycles with Garnier & Upworthy

Showrunner (Creative Lead)

Influencer Remi Cruz takes viewers through her morning routine as she educates the audience on how to recycle beauty products.

Awestruck & The Kelly Rowland Channel

Executive Producer & Director

Following her best selling book on motherhood, Whoa Baby, Kelly Rowland launched a YouTube channel on modern motherhood.

GFX & Animation

Box Tops 4 Education: Learn Together

Executive Producer

A series of stop motion social media videos to educate users on how to help schools in need.

Garnier: The Journey of a Shampoo Bottle

Showrunner (Creative Lead)

This animation shows viewers how recycling shampoo bottles can turn them into green gardens.

New_Public: The Light

Executive Producer

An inspiring anthem video for developers dreaming up a diverse, community-serving, anti-oppressive public-spirited tech future.

Advocacy & Politics

ACLU Michigan

Producer & Creative Director

Influencer partnerships with ACLU of Michigan and Leah Vernon to get out the vote for the 2024 Elections.

California Arts Council & The Actors’ Gang Prison Project

Executive Producer & Director

A 7 part public will campaign that increased arts funding in CA by over $10 million annually. This video was also instrumental in leading prison reform and has been screened at the White House and in parole hearings.

Brad Schneider for Congress

Producer

A 30 second digital ad to re-elect Brad Schneider for Congress.