I’ve always loved stories. As a child I would hide under my covers with a flashlight, reading late into the night.

Since then, my career has taken me from some of television’s biggest cultural moments to the early days of viral digital storytelling, and leading content for global brands, political campaigns, nonprofits, and organizations tackling big, complicated problems.

I believe deeply that important content can also be really good content. And I’m obsessed with data. I want to understand why something works, who it’s reaching, and what we can learn from it.

Today, platforms change, algorithms shift, and AI is shaping how people find and consume information. Great storytelling won’t.

I help organizations figure out what’s actually worth doing, and build the teams, strategies, and content to do it well.

After all these years, a great story still keeps me up at night.

If you’d like to chat about content or work together, please send me a note!